The Creative Process

This blog series outlines the design process we took to create the ROHO brand. Inspiration, ideas and decisions made to reach our final brand features. We hope this will give you a deeper understanding of the ROHO brand identity, and also help and inspire anyone who is working on their own design projects.

A lot of people feel the work they do isn’t creative, maybe if they’re not working in a design or artistic role. However, I feel there is creativity in almost everything we do and that this creativity can be harnessed and expanded, which can often result in more fulfilling output. I want the first blog in this series to run through the inspiration and the ideas that resulted in producing the ROHO brand name and some of our visual elements, such as the mask. I’ll also outline my specific process to help creativity flow, these are relevant to me and may or may not work for you, but my hope is that something can be taken into your own work or projects.