The Six-sided Story

This blog series outlines the design process we took to create the ROHO brand. Inspiration, ideas and decisions made to reach our final brand features. We hope this will give you a deeper understanding of the ROHO brand identity, and also help and inspire anyone who is working on their own design projects.

Now that you understand a bit more about how we reached our brand identity, we can discuss our decision-making around what bottle we should use to let our delicious spirit settle in before it gets consumed. We are novel; we want to be leaders of agave spirits produced outside of Mexico, and we want to communicate our production process clearly.